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I hope everyone had a wonderful holiday today. I was away with my family for several days and we had a terrific time at Deep Creek Lake in Western Maryland. We are looking forward to going back again.
I am away for business for the first two days this week and while in my hotel room I had the chance to watch a CNBC special about Walt Disney. I am in awe of this man. This isn’t the first time I have watched a biography on Disney, I have seen several and have read a lot about him too. Perhaps that is what amazes me the most … every time I read or watch anything about him I am struck by how awesome he was and how awesome his influence continues to be.
In tonights episode, I heard a quote from Disney in regards to the “Epcot” which was to become Walt Disney World. He described it as a place to test, to learn, to see what is possible … that it will never be done. It will always be … “in a state of becoming.”
Mr Disney, I will be using that line a lot in the future. I think that the best things are yet to be built, yet to be seen, and yet to be experienced. If for no other reason than our world and all it can be is still in a state of becoming.
This is going to be a quick post. I don’t want to add too many words to this basic rule. This rule applies to big companies and small, rich people and poor, treat others as you want to be treated. The golden rule is critical for anyone that wants to achieve more. Treat others with kindness. Treat others with respect. Treat others with knowledge, wisdom, encouragement. The basic fact here is that you get much more than you give in these situations.
I was compelled to write this because of a note that I got about something that wasn’t working with my site from a technological / process point of view. A process that should be easy wasn’t as easy as I thought it was. So rather than showing why or asking for help, a user wrote me a very nasty note. Ok, I understand that when things aren’t easy or don’t work or are simply broken that this is frustrating. Tell me, and I will work to fix it. Long ago, I worked in the restaurant business and when a customer didn’t have a good meal I tried to fix it. I would recook their food and give them their next meal on the house. I tried to go above and beyond. I tried to approach from the point of view of “what if it were me.” When it comes to food I know that I have been on the receiving end before. I love it when the purveyor goes above and beyond. Just realize that in order for them to do so, you have to speak up … just don’t be rude about, be nice, and treat him or her the way you would want to be treated.
I love it when phrases and terms that didn’t exist before show up on google’s radar, and so it is recently with the new stimulus package coming out of DC. If you are standing at the ready, shovel in hand, then you are probably going to be the recepient of money from the Federal Government – good for you! So, how will we find you? The answer is this simple little term that showed up last fall – “Shovel Ready”. 
Word Spy has a citation listed back in 1995, but given the trend of search and news volume. It is obviously something that is new on the scene.
So what? Well, the thing that is interesting to me is that there is something to be learned from this. Popular jargon translates into search terms. Yes We Can, rod blagojevich, Bernie Madoff, blackberry storm are all examples of how new terms, new search terms can come into existence from nowhere. In the event that this new jargon is going to affect your business, you need to be ready for it and be ready to defend your search position as user behaviors and search patterns change.
