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I love it when phrases and terms that didn’t exist before show up on google’s radar, and so it is recently with the new stimulus package coming out of DC. If you are standing at the ready, shovel in hand, then you are probably going to be the recepient of money from the Federal Government – good for you! So, how will we find you? The answer is this simple little term that showed up last fall – “Shovel Ready”. 
Word Spy has a citation listed back in 1995, but given the trend of search and news volume. It is obviously something that is new on the scene.
So what? Well, the thing that is interesting to me is that there is something to be learned from this. Popular jargon translates into search terms. Yes We Can, rod blagojevich, Bernie Madoff, blackberry storm are all examples of how new terms, new search terms can come into existence from nowhere. In the event that this new jargon is going to affect your business, you need to be ready for it and be ready to defend your search position as user behaviors and search patterns change.
