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In 2007, Cade Metz of PCMag.com wrote an article title Web 3.0 where he set the stage for the next version of the world wide web. Cade pointed out that three years earlier web 2.0 was offered up as a term by Dale Dougherty at O’Reilly Media and that Web 2.0 was what was used to describe as “almost any website, service, or technology that promoted sharing and collaboration right down to the Net’s grass roots.” The key difference between Web 1.0 and Web 2.0 was “collaboration.” Collaboration meant that the web had turned from a linear, one to many way monologue to a many to many two way dialog. This was huge. Web 1.0 had many of these types of services, like chat rooms, but it wasn’t core to the service. Social Media, Video services, Picture Services were born out of this evolution. Some were earlier and some were later.
Today, in 2010, I think we can again look back 3 years ago to a point in time that defined web 3.0. I am writing about this because of a post by Fred Wilson today which was an offshoot of an article from Wired Magazine called “Is the web dead? a Debate.” I think you should read both. The interesting thing to me in this is the difference between the Internet and the Web. As I wrote in a comment on AVC, the Web is defined loosly as “a system of interlinked hypertext documents accessed via the Internet.” The Internet is the physical layer, packets, switches, etc; the web is made up of the services, content, and information. The article in Wired is a debate between Chris Anderson and Bill O’Reilly. They go back and forth about new names for where we are today such as Internet Operating System, apps taking over websites, “Walled Gardens,” and the debate over open vs closed networks. While all of these points are great and important to understand, they are not new. AOL was a closed network. AOL was the first Facebook. AOL was the first search engine. AOL invented “Keyword.” That was all done by 1995. ”You’ve got mail!” … did you get the T Shirt?
So, back to what happened 3 years ago. On Jan 7, 2007, Steve Jobs said that Apple was going to reinvent the phone. They didn’t. What they did was they invented Web 3.0. The iphone was the spark that has created a Multi Channel Web experience. Users were able to take their desktop experience and leave the office. They were able to take email, chat, the browser, maps, … everything digital. They enabled any website to offer their service on multiple channels / devices / services etc. This is Web 3.0.
- Web 1.0 was a one to many monologue on a website
- Web 2.0 was a many to many dialog on a website
- Web 3.0 is a many to many dialog on the device or service the user wants to have the dialog, the ”Multi Channel Web Experience”
What do you think?
This is going to be a quick post. I don’t want to add too many words to this basic rule. This rule applies to big companies and small, rich people and poor, treat others as you want to be treated. The golden rule is critical for anyone that wants to achieve more. Treat others with kindness. Treat others with respect. Treat others with knowledge, wisdom, encouragement. The basic fact here is that you get much more than you give in these situations.
I was compelled to write this because of a note that I got about something that wasn’t working with my site from a technological / process point of view. A process that should be easy wasn’t as easy as I thought it was. So rather than showing why or asking for help, a user wrote me a very nasty note. Ok, I understand that when things aren’t easy or don’t work or are simply broken that this is frustrating. Tell me, and I will work to fix it. Long ago, I worked in the restaurant business and when a customer didn’t have a good meal I tried to fix it. I would recook their food and give them their next meal on the house. I tried to go above and beyond. I tried to approach from the point of view of “what if it were me.” When it comes to food I know that I have been on the receiving end before. I love it when the purveyor goes above and beyond. Just realize that in order for them to do so, you have to speak up … just don’t be rude about, be nice, and treat him or her the way you would want to be treated.
With the annoucement that gmail will be available offline, I found myself looking at what else is available with Google Gears. WOW. Docs are available, Picassa, and other apps such as Word Press etc. When you lay Android on top of Google Chrome with Gears it is very easy to see that Google will soon replace Microsoft as the dominant provider of “virtual based services”. There are still two missing apps that are critical in order for Google to win over the ‘business population’: Tasks and a Robust Spreadsheet program. I am a data hound and require pivot tables. I can’t keep everything straight in my head and use outlook’s tasks not as a crutch, but a wheelchair. There is no doubt that the collective at the google plex is working on both of these apps, and I for one am anxiously awaiting for their release!
